Kailey Hatfield-Odero, director of Variable Operations & Human Resources at Hatfield Buick GMC, brings passion, dedication and deep family roots to her role in the automotive industry. As the 2024 CNCDA NextGen Chair and a recipient of CBT News’ 40 Under 40 award, Kailey is making a significant impact. Let’s get to know her better.
How did you become a car dealer?
I grew up in the dealership, spending Saturdays with my dad and summers helping out in the office. Even as a kid, I loved practicing sales with the team. After earning a business degree, I joined Target’s management program for a few years, gaining valuable leadership experience before returning to the dealership with my sister. Family-owned dealerships like ours are unique — we don’t treat people like numbers. Our team members become part of the Hatfield family, which sets us apart.
Do you have family members in the auto industry?
Absolutely. My great-grandfather started the business, and it’s been passed down through generations. My sister and I are proud to be the fourth generation to take the reins at Hatfield Buick GMC, which has been a Buick dealer for 111 years.
What is your educational background?
I graduated from the University of Redlands with a degree in Business Administration in 2012 and completed the NADA Academy in 2018.
Who has had the biggest impact on your career?
My dad has been a huge influence. He’s taught me how to be a great employer and to give back to the community. His daily reminder that our job is to take care of our customers is something I carry with me every day.
What is the most rewarding part of your career?
Seeing our employees grow within the company and turn hourly jobs into lifelong careers. It’s also rewarding to hear from customers who say we’ve changed their perception of dealerships. We treat people differently — our customers only work with one person throughout the entire buying process, which breaks the usual dealership stereotype.
What trends do you think will dominate the auto industry in the next 5-10 years?
Affordability and electric vehicles (EVs) will be major trends, along with increasing government mandates for both vehicle production and employment practices.
Why is CNCDA’s NextGen Group important?
NextGen is critical for advocating for our industry’s future. The decisions we make today will shape the industry, our businesses, employees and customers for years to come. NextGen also connects peers who are facing similar challenges, offering a network of support and collaboration.
What inspired you to take a leadership role in NextGen?
I wanted to give back what I’ve gained from NextGen — connections, understanding and the renewed energy that comes from being part of a supportive group. It’s a space where we can talk openly and leave feeling more motivated about our industry.
What three lessons would you pass on to younger members of the industry?
- You have to be 100% committed — this business isn’t for the faint of heart.
- Take care of yourself so you can take care of your team and customers.
- Big changes don’t happen overnight; aim to improve by 1% each day, and it will add up.
What’s your all-time favorite vehicle, and what do you drive today?
My husband and I drive a GMC Hummer EV, our first electric vehicle, and we’re loving it. Day to day, I’m in a 2024 Buick Envision.
How do you spend your free time?
I’m the chair of the board of directors for the YMCA of the East Valley. When I’m not working, I love spending time with my husband, Nevin, and our pets. I enjoy reading, crafting and heading to the beach whenever I can.
Kailey’s passion for the automotive industry and commitment to fostering a positive culture at her dealership is an inspiration to her peers. As CNCDA NextGen Chair, she’s helping shape the future of our industry while staying true to the values her family instilled in her.
If you would like more information about joining CNCDA’s NextGen group at various events throughout the year, please email Autumn Heacox, CNCDA Director of Communications & Marketing, at aheacox@cncda.org.
