Dear CNCDA members, sponsors and friends,

I am pleased to provide an overview of some key insights from our recently released Q4 2023 California Auto Outlook report. This quarterly report offers a comprehensive analysis of the automotive landscape, presenting data-driven observations that show the strength of our dealer members and the auto industry in California.

Here are some notable highlights from our Q4 2023 Auto Outlook report:

• In 2023, California experienced robust new car sales, surpassing expectations with 1.78 million vehicles sold, marking a significant milestone since the onset of the COVID-19 pandemic.
• Toyota maintained its position as the leading brand in California, reflecting continued consumer trust and preference.
• The state’s electric vehicle market demonstrated some fluctuations, with the BEV market share declining in Q4 2023 from the previous quarter (closing the year at 21.4%). Alternatively, the state’s hybrid vehicle market share jumped to its highest level, at 11.1% sold in 2023. California’s total new BEV market share sales increased by 5% compared to 2022.

Additionally, I am pleased to share that CNCDA has produced a new 2024 California Employment Law Manual, authored by Littler Mendelson P.C. This resource has been specifically crafted to assist our dealer members in navigating the intricate landscape of employment laws. It provides practical guidance and compliance strategies to mitigate legal risks and ensure operational efficiency in your employment departments.

Our association remains committed to equipping our members with the most current tools and updated resources necessary to thrive in California’s dynamic legal and regulatory climate. The insights provided in the Auto Outlook report, coupled with the guidance offered in the 2024 Employment Law Manual, serve as invaluable assets to support your dealership’s ongoing success.

I encourage you to leverage these resources effectively and to engage actively with CNCDA at our upcoming events and webinars as we work towards advancing the interests of our members’ dealerships and fostering a culture of dedication to excellence.

Warm regards,

Brian Maas, President
The California New Car Dealers Association