How did you become a car dealer? Did you always aspire to work in the automotive industry?
I grew up around the dealership — my father established Camino Real Chevrolet in 1976, so I’ve always been immersed in the business. While I explored other paths early on, my passion for cars and people always pulled me back. Becoming a dealer was never just a job; it was a continuation of my father’s legacy.
Do you have family members in the auto industry?
Yes, I’m a second-generation dealer. My father started Camino Real Chevrolet, and I’ve proudly taken on the responsibility of carrying that torch along with my siblings, Michael, Lisa and Lizbeth. Our store has always been a family-run operation, and that spirit runs through everything we do.
Describe your educational background; what did you study?
I studied history in college and business administration in grad school, which has been instrumental in how I approach the business. Although I never took any formal classes in marketing or creative fields, those areas have become a big part of what I do every day.
Are there specific individuals who have had a major impact on your career in the auto industry?
Absolutely. My father, without question, laid the foundation. As well as my siblings have been very supportive in guiding me in life and the business. One fellow dealer who has made an impact on me is Manny Sedano — his support meant everything. He stood by me, rallied others and shared advice I’ll never forget when I ran for the Chevrolet National Dealer Council: “This is a selfless role, not a self-serving one.” Those words still guide my leadership today. Another dealer who made an impact on me is Brett David, a Lamborghini dealer in Miami who lost his father at a young age. We quickly bonded over our shared experience of continuing our fathers’ legacies. His leadership in social media content inspired me as we built our presence on Instagram and TikTok. He leads with integrity and vision, and I’ve always admired his approach to both business and life.
What is the most rewarding part of your career?
Seeing our team grow and succeed. Watching someone start in a support role and grow into leadership or helping a first-time buyer into their dream car — that’s what it’s all about. It’s people over product every time.
What do you think will be some of the dominant trends within the auto industry in the next 5-10 years?
Digital retailing will continue to evolve, but the human connection will remain key. EV adoption will accelerate, but infrastructure will need to keep pace. Transparency, speed and personalization are going to define the customer experience going forward.
What is the importance of being a member of CNCDA and/or CNCDA Committees (NextGen, Legislative Affairs, Finance, Membership, etc.)?
Being part of CNCDA and its committees gives dealers a collective voice. It’s how we protect our businesses, shape policy and stay ahead of industry changes. These committees allow us to collaborate, share ideas and advocate for the future of our industry together. It’s about having a seat at the table where real decisions are made.
Why did you become involved in a leadership role at CNCDA?
I wanted to be a voice for dealers facing real challenges — especially as our industry evolves. Leadership at CNCDA gives me a platform to advocate for our interests, shape the future and give back to an industry that’s given so much to my family. It’s about service, collaboration and protecting what we’ve built.
If you look back at your career in the auto industry, what would be three things that you have learned that you would pass along to a younger member within the industry?
- Don’t be afraid to innovate. Just because it’s always been done one way doesn’t mean it’s the best way.
- Invest in your people. Your culture is your brand.
- Be present and show up for your team, your customers and your community.
Describe your all-time favorite vehicle. What do you drive today?
I’ve always had a soft spot for the ‘67 Corvette — there’s just something timeless about it. Today, I drive a GMC Hummer EV; it’s amazing.
What is your favorite way to spend your free time?
Golf is my escape. I also love going to Dodger games, spending time with my dog Rocky, and finding ways to blend work and play through community events or social media content.
