Pub. 2 2020-2021 Issue 1
36 Covering Third Quarter 2019 Page 4 BRAND SUMMARY Toyota, Honda, and Ford are Market Share Leaders in California Data Source: IHS. Percent Change in Brand Registrations - YTD ‘19 thru Sept. vs. YTD ‘18 (Top 30 selling brands in state) Registrations increased for Tesla, Porsche, Volkswagen, Ram, Cadillac, Kia, Hyundai, BMW, and Dodge California and U.S. Market Share - YTD ‘19 thru Sept. (Top 15 selling brands in state) Toyota, Honda, Ford, Chevrolet, and Nissan were market share leaders in California -40.1% -23.8% -20.4% -19.1% -15.8% -14.6% -11.3% -10.7% -10.6% -9.2% -8.9% -6.0% -5.1% -5.0% -3.7% -3.0% -1.9% -1.4% -1.2% -1.0% -0.9% 0.7% 1.8% 1.9% 1.9% 3.2% 4.4% 6.3% 6.8% 32.1% -100.0% -50.0% 0.0% 50.0% 100.0% Chrysler Nissan MINI Infiniti Buick Chevrolet Lincoln Jeep Mazda Audi Acura Ford Toyota GMC Land Rover Honda Mercedes Volvo Lexus Subaru Mitsubishi Dodge BMW Hyundai Kia Cadillac Ram Volkswagen Porsche Tesla Percent change in registrations 1.6% 2.2% 1.7% 5.5% 4.1% 1.9% 3.7% 1.9% 4.1% 1.1% 7.4% 11.5% 13.2% 8.6% 12.3% 2.2% 2.5% 3.1% 3.2% 3.3% 3.6% 3.6% 4.0% 4.1% 4.1% 5.3% 7.0% 8.9% 12.8% 17.1% 0.0% 5.0% 10.0% 15.0% 20.0% Mazda Volkswagen Lexus Jeep Hyundai BMW Kia Mercedes Subaru Tesla Nissan Chevrolet Ford Honda Toyota Market Share State U.S.
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