Pub. 1 2019-2020 Issue 3

32 California Auto Outlook BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new retail light vehicle (car and light truck) registrations in California. Figures are shown for the First Quarters of 2018 and 2019, and annual totals for 2017 and 2018. The top ten ranked brands in each category are shaded yellow . Source: IHS Markit. California New Car and Light Truck Registrations First Quarter 2018 and 2019 Annual Totals First Quarter Market Share California U.S. California U.S. California 1Q '18 1Q '19 % chg. % chg. 2017 2018 % chg. % chg. 1Q '18 1Q '19 Chg. TOTAL 489,814 463,835 -5.3% -2.9% 2,047,809 2,002,047 -2.2% -0.2% Acura 4,967 5,306 6.8% 9.4% 24,333 23,231 -4.5% 1.7% 1.0 1.1 0.1 Alfa Romeo 1,127 935 -17.0% -15.1% 2,171 5,024 131.4% 114.2% 0.2 0.2 0.0 Audi 9,980 8,803 -11.8% -6.3% 43,688 42,500 -2.7% -3.2% 2.0 1.9 -0.1 BMW 16,090 14,434 -10.3% 2.3% 72,226 70,757 -2.0% -2.2% 3.3 3.1 -0.2 Buick 2,465 2,043 -17.1% -8.6% 9,261 9,293 0.3% -9.0% 0.5 0.4 -0.1 Cadillac 2,692 2,545 -5.5% 1.2% 11,753 11,621 -1.1% -3.6% 0.5 0.5 0.0 Chevrolet 38,768 34,883 -10.0% -7.3% 162,150 157,160 -3.1% -2.6% 7.9 7.5 -0.4 Chrysler 4,497 2,712 -39.7% -27.7% 12,744 14,447 13.4% -12.0% 0.9 0.6 -0.3 Dodge 9,360 8,964 -4.2% -2.7% 32,582 33,558 3.0% 0.3% 1.9 1.9 0.0 FIAT 719 351 -51.2% -41.6% 8,174 2,792 -65.8% -40.2% 0.1 0.1 0.0 Ford 43,927 39,811 -9.4% -3.8% 191,499 176,322 -7.9% -3.7% 9.0 8.6 -0.4 Genesis 741 149 -79.9% -31.9% 3,070 2,091 -31.9% -35.1% 0.2 0.0 -0.2 GMC 8,521 7,114 -16.5% -6.8% 36,013 34,453 -4.3% -0.9% 1.7 1.5 -0.2 Honda 59,676 59,859 0.3% 1.3% 269,180 247,635 -8.0% -2.9% 12.2 12.9 0.7 Hyundai 14,729 14,790 0.4% 3.8% 71,109 59,544 -16.3% -0.9% 3.0 3.2 0.2 Infiniti 5,377 4,588 -14.7% -17.2% 21,951 18,699 -14.8% -3.7% 1.1 1.0 -0.1 Jaguar 1,499 1,745 16.4% 16.7% 7,979 5,228 -34.5% -21.1% 0.3 0.4 0.1 Jeep 15,564 14,545 -6.5% -2.3% 56,399 65,738 16.6% 16.1% 3.2 3.1 -0.1 Kia 16,969 16,073 -5.3% 5.6% 70,529 65,160 -7.6% -1.6% 3.5 3.5 0.0 Land Rover 4,350 4,808 10.5% 3.2% 14,760 17,748 20.2% 25.2% 0.9 1.0 0.1 Lexus 14,269 14,597 2.3% 0.6% 66,560 62,570 -6.0% -3.7% 2.9 3.1 0.2 Lincoln 1,632 1,439 -11.8% 6.8% 6,879 6,815 -0.9% -6.8% 0.3 0.3 0.0 Maserati 618 441 -28.6% -29.9% 3,315 2,396 -27.7% -14.3% 0.1 0.1 0.0 Mazda 12,630 11,155 -11.7% -15.6% 48,889 46,682 -4.5% 2.7% 2.6 2.4 -0.2 Mercedes 18,307 17,776 -2.9% -6.1% 82,083 80,267 -2.2% -5.7% 3.7 3.8 0.1 MINI 2,487 2,000 -19.6% -17.6% 10,185 8,942 -12.2% -6.9% 0.5 0.4 -0.1 Mitsubishi 2,652 3,176 19.8% 16.8% 7,636 8,135 6.5% 14.3% 0.5 0.7 0.2 Nissan 37,405 26,914 -28.0% -15.1% 143,604 126,228 -12.1% -5.4% 7.6 5.8 -1.8 Other 918 1,007 9.7% -0.5% 3,896 3,771 -3.2% -10.5% 0.2 0.2 0.0 Porsche 3,441 3,668 6.6% 7.0% 13,302 13,469 1.3% -1.0% 0.7 0.8 0.1 Ram 8,215 8,983 9.3% 23.7% 36,994 39,439 6.6% 5.4% 1.7 1.9 0.2 Subaru 18,749 17,803 -5.0% 3.7% 73,943 77,799 5.2% 4.4% 3.8 3.8 0.0 Tesla 7,530 20,491 172.1% 181.0% 19,598 70,326 258.8% 256.0% 1.5 4.4 2.9 Toyota 84,902 75,730 -10.8% -6.3% 352,567 334,914 -5.0% -1.0% 17.3 16.3 -1.0 Volkswagen 11,310 11,447 1.2% 3.2% 47,335 45,235 -4.4% 7.7% 2.3 2.5 0.2 Volvo 2,731 2,750 0.7% 0.9% 9,452 12,058 27.6% 20.0% 0.6 0.6 0.0 California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data Source: IHS Markit.” Unforeseen events may affect the forecast projections presented. Consequently, Auto Outlook, Inc. is not responsible for management decisions based on the content of Auto Outlook. Copyright: Auto Outlook, Inc. May, 2019. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise.