Pub. 1 2019-2020 Issue 2
33 Page 5 California Auto Outlook BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new retail light vehicle (car and light truck) registrations in California. Figures are shown for the Fourth Quarters of 2017 and 2018, and annual totals The top ten ranked brands in each category are shaded yellow Source: IHS Markit. California New Car and Light Truck Registrations Fourth Quarter 2017 and 2018 Annual Totals Annual Market Share California U.S. California U.S. California 4Q '17 4Q '18 % chg. % chg. 2017 2018 % chg. % chg. 2017 2018 Chg. TOTAL 502,470 497,686 -1.0% -1.0% 2,047,809 2,001,995 -2.2% -0.2% Acura 6,394 6,279 -1.8% 6.5% 24,333 23,231 -4.5% 1.7% 1.2 1.2 0.0 Alfa Romeo 895 1,161 29.7% 26.6% 2,171 5,024 131.4% 114.3% 0.1 0.3 0.2 Audi 12,086 10,770 -10.9% -17.2% 43,688 42,493 -2.7% -3.2% 2.1 2.1 0.0 BMW 21,251 20,497 -3.5% -4.0% 72,226 70,747 -2.0% -2.2% 3.5 3.5 0.0 Buick 2,887 2,972 2.9% -17.3% 9,261 9,293 0.3% -9.0% 0.5 0.5 0.0 Cadillac 3,171 3,613 13.9% -6.3% 11,753 11,621 -1.1% -3.6% 0.6 0.6 0.0 Chevrolet 41,891 39,787 -5.0% -5.4% 162,150 157,160 -3.1% -2.6% 7.9 7.9 0.0 Chrysler 2,857 3,368 17.9% -16.6% 12,744 14,446 13.4% -12.0% 0.6 0.7 0.1 Dodge 6,772 7,353 8.6% 15.0% 32,582 33,557 3.0% 0.3% 1.6 1.7 0.1 FIAT 1,384 646 -53.3% -38.2% 8,174 2,792 -65.8% -40.2% 0.4 0.1 -0.3 Ford 42,467 41,746 -1.7% -7.1% 191,499 176,315 -7.9% -3.7% 9.4 8.8 -0.6 Genesis 801 185 -76.9% -63.1% 3,070 2,091 -31.9% -35.2% 0.1 0.1 0.0 GMC 10,389 10,176 -2.1% 3.2% 36,013 34,447 -4.3% -0.9% 1.8 1.7 -0.1 Honda 65,081 58,561 -10.0% -5.7% 269,180 247,635 -8.0% -2.9% 13.1 12.4 -0.7 Hyundai 15,136 13,862 -8.4% 2.1% 71,109 59,544 -16.3% -0.9% 3.5 3.0 -0.5 Infiniti 5,542 5,041 -9.0% 6.5% 21,951 18,699 -14.8% -3.7% 1.1 0.9 -0.2 Jaguar 1,821 1,293 -29.0% -11.7% 7,979 5,221 -34.6% -21.3% 0.4 0.3 -0.1 Jeep 13,128 15,225 16.0% 10.8% 56,399 65,740 16.6% 16.1% 2.8 3.3 0.5 Kia 15,912 14,652 -7.9% 0.2% 70,529 65,160 -7.6% -1.6% 3.4 3.3 -0.1 Land Rover 3,673 4,810 31.0% 32.6% 14,760 17,748 20.2% 25.2% 0.7 0.9 0.2 Lexus 17,899 17,114 -4.4% -2.6% 66,560 62,570 -6.0% -3.7% 3.3 3.1 -0.2 Lincoln 1,598 1,676 4.9% -0.3% 6,879 6,816 -0.9% -6.8% 0.3 0.3 0.0 Maserati 862 588 -31.8% -22.5% 3,315 2,396 -27.7% -14.3% 0.2 0.1 -0.1 Mazda 10,986 10,949 -0.3% -8.4% 48,889 46,683 -4.5% 2.7% 2.4 2.3 -0.1 Mercedes 23,930 22,254 -7.0% -6.8% 82,083 80,262 -2.2% -5.7% 4.0 4.0 0.0 MINI 2,379 2,085 -12.4% -10.9% 10,185 8,941 -12.2% -6.9% 0.5 0.4 -0.1 Mitsubishi 1,845 1,614 -12.5% -2.5% 7,636 8,135 6.5% 14.3% 0.4 0.4 0.0 Nissan 30,800 26,591 -13.7% -11.4% 143,604 126,229 -12.1% -5.4% 7.0 6.3 -0.7 Other 941 1,052 11.8% 0.5% 3,896 3,763 -3.4% -10.8% 0.2 0.2 0.0 Porsche 3,558 3,476 -2.3% 0.2% 13,302 13,469 1.3% -1.0% 0.6 0.7 0.1 Ram 9,618 11,355 18.1% 32.4% 36,994 39,439 6.6% 5.4% 1.8 2.0 0.2 Subaru 18,250 19,298 5.7% 4.4% 73,943 77,799 5.2% 4.4% 3.6 3.9 0.3 Tesla 6,003 25,969 332.6% 410.9% 19,598 70,338 258.9% 256.0% 1.0 3.5 2.5 Toyota 85,047 77,231 -9.2% -2.0% 352,567 334,915 -5.0% -1.0% 17.2 16.7 -0.5 Volkswagen 12,040 11,607 -3.6% 1.3% 47,335 45,219 -4.5% 7.7% 2.3 2.3 0.0 Volvo 3,176 2,830 -10.9% -7.9% 9,452 12,057 27.6% 20.0% 0.5 0.6 0.1 California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data Source: IHS Markit.” Unforeseen events may affect the forecast projections presented. Consequently, Auto Outlook, Inc. is not responsible for management decisions based on the content of Auto Outlook. Copyright: Auto Outlook, Inc. February, 2019. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise.
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