California Auto Outlook REGIONAL MARKETS IN CALIFORNIA Southern California New Retail Market Essentially Unchanged in First Half of 2024 San Diego County Market Increased by 1.6 percent Percent Change in New Retail Registrations - YTD ‘24 vs. YTD ‘23 Northern California Cars DOWN 13.5% Light trucks UP 0.8% BEV share: 24.9% Data sourced from Experian Automotive. New Retail Light Vehicle Registrations (excluding fleets) YTD thru June North and South California YTD '23 YTD '24 % chg. Statewide Total 789,296 779,961 -1.2% Cars 243,118 215,964 -11.2% Light Trucks 546,178 563,997 3.3% Northern California 272,801 263,830 -3.3% Cars 78,117 67,607 -13.5% Light Trucks 194,684 196,223 0.8% Southern California 516,495 516,131 -0.1% Cars 165,001 148,357 -10.1% Light Trucks 351,494 367,774 4.6% Selected Regional Markets San Francisco Bay 154,146 149,275 -3.2% Cars 46,649 39,052 -16.3% Light Trucks 107,497 110,223 2.5% LA and Orange Counties 298,746 299,025 0.1% Cars 98,770 87,834 -11.1% Light Trucks 199,976 211,191 5.6% San Diego County 71,288 72,400 1.6% Cars 19,978 18,236 -8.7% Light Trucks 51,310 54,164 5.6% Southern California Cars DOWN 10.1% Light trucks UP 4.6% BEV share: 22.1% VEHICLE AND BRAND SEGMENTS Passenger Car Market Share in California Exceeds U.S. Levels Market Share by Type of Vehicle - YTD ‘24 thru June Combining the blue and orange sections in the graph above corresponds to the standard industry definition of light trucks. Small crossovers are broken out, however, since many are more similar to compact hatchbacks than to many trucks. State light truck share (excluding small CUVs) was 44.9% so far this year, below the 57.0% share in the U.S. Data sourced from Experian Automotive. Japanese brand market share in the state was higher than U.S. levels: 42.2% vs. 37.7%. State Domestic brand share (which includes Tesla and Rivian) was 33.3% in the first half of this year. European brands accounted for a higher share of the state market than in the Nation. Data sourced from Experian Automotive. Domestic, European, Japanese, & Korean Brand Share 44.9% 57.0% 27.5% 23.9% 27.6% 19.1% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Light trucks (excl. Small CUVs) Small CUVs Passenger Cars 42.2% 37.7% 33.3% 41.8% 14.9% 10.2% 9.6% 10.3% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Japanese Domestic European Korean 38 California New Car Dealer Quarterly
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