Covering Second Quarter 2024 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the Second Quarters of 2023 and 2024, and year to date totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. July 2024. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '23 2Q '24 % Change 2Q '23 2Q '24 Change YTD '23 YTD '24 % Change YTD '23 YTD '24 Change TOTAL 470,700 462,873 -1.7 898,340 892,363 -0.7 Acura 4,252 3,316 -22.0 0.9 0.7 -0.2 7,809 6,647 -14.9 0.9 0.7 -0.2 Alfa Romeo 337 246 -27.0 0.1 0.1 0.0 636 561 -11.8 0.1 0.1 0.0 Audi 10,364 8,801 -15.1 2.2 1.9 -0.3 19,262 18,382 -4.6 2.1 2.1 0.0 BMW 17,337 16,693 -3.7 3.7 3.6 -0.1 33,215 33,396 0.5 3.7 3.7 0.0 Buick 1,002 1,390 38.7 0.2 0.3 0.1 2,258 2,699 19.5 0.3 0.3 0.0 Cadillac 3,127 3,665 17.2 0.7 0.8 0.1 6,078 7,072 16.4 0.7 0.8 0.1 Chevrolet 30,989 27,244 -12.1 6.6 5.9 -0.7 62,347 52,009 -16.6 6.9 5.8 -1.1 Chrysler 1,693 1,325 -21.7 0.4 0.3 -0.1 3,205 2,465 -23.1 0.4 0.3 -0.1 Dodge 3,595 4,218 17.3 0.8 0.9 0.1 6,413 9,176 43.1 0.7 1.0 0.3 Ford 36,557 33,609 -8.1 7.8 7.3 -0.5 71,610 67,561 -5.7 8.0 7.6 -0.4 Genesis 2,121 1,904 -10.2 0.5 0.4 -0.1 4,215 3,691 -12.4 0.5 0.4 -0.1 GMC 9,054 9,284 2.5 1.9 2.0 0.1 17,786 17,416 -2.1 2.0 2.0 0.0 Honda 45,898 49,805 8.5 9.8 10.8 1.0 84,081 94,939 12.9 9.4 10.6 1.2 Hyundai 19,918 21,853 9.7 4.2 4.7 0.5 37,170 38,420 3.4 4.1 4.3 0.2 Infiniti 1,378 1,170 -15.1 0.3 0.3 0.0 2,612 2,526 -3.3 0.3 0.3 0.0 Jaguar 292 872 198.6 0.1 0.2 0.1 635 1,519 139.2 0.1 0.2 0.1 Jeep 11,813 6,967 -41.0 2.5 1.5 -1.0 22,862 14,579 -36.2 2.5 1.6 -0.9 Kia 22,332 23,461 5.1 4.7 5.1 0.4 43,255 42,213 -2.4 4.8 4.7 -0.1 Land Rover 2,902 3,444 18.7 0.6 0.7 0.1 6,179 6,846 10.8 0.7 0.8 0.1 Lexus 14,583 16,937 16.1 3.1 3.7 0.6 26,282 33,014 25.6 2.9 3.7 0.8 Lincoln 1,079 1,311 21.5 0.2 0.3 0.1 2,166 2,670 23.3 0.2 0.3 0.1 Maserati 241 333 38.2 0.1 0.1 0.0 420 722 71.9 0.0 0.1 0.1 Mazda 10,113 9,938 -1.7 2.1 2.1 0.0 18,796 19,879 5.8 2.1 2.2 0.1 Mercedes 18,681 16,518 -11.6 4.0 3.6 -0.4 35,881 33,629 -6.3 4.0 3.8 -0.2 MINI 1,190 914 -23.2 0.3 0.2 -0.1 2,399 2,200 -8.3 0.3 0.2 -0.1 Mitsubishi 898 790 -12.0 0.2 0.2 0.0 1,799 1,462 -18.7 0.2 0.2 0.0 Nissan 19,100 20,577 7.7 4.1 4.4 0.3 35,292 36,400 3.1 3.9 4.1 0.2 Polestar 508 590 16.1 0.1 0.1 0.0 2,559 974 -61.9 0.3 0.1 -0.2 Porsche 4,376 3,995 -8.7 0.9 0.9 0.0 8,601 7,848 -8.8 1.0 0.9 -0.1 Ram 7,418 4,434 -40.2 1.6 1.0 -0.6 14,281 10,173 -28.8 1.6 1.1 -0.5 Rivian 2,217 3,742 68.8 0.5 0.8 0.3 3,907 6,903 76.7 0.4 0.8 0.4 Subaru 16,167 16,595 2.6 3.4 3.6 0.2 32,612 31,080 -4.7 3.6 3.5 -0.1 Tesla 68,827 52,211 -24.1 14.6 11.3 -3.3 123,006 102,106 -17.0 13.7 11.4 -2.3 Toyota 67,032 79,163 18.1 14.2 17.1 2.9 132,635 150,964 13.8 14.8 16.9 2.1 Volkswagen 8,440 8,304 -1.6 1.8 1.8 0.0 16,936 17,014 0.5 1.9 1.9 0.0 Volvo 3,501 3,932 12.3 0.7 0.8 0.1 6,521 7,620 16.9 0.7 0.9 0.2 Other 1,368 3,322 142.8 0.3 0.7 0.4 2,619 5,588 113.4 0.3 0.6 0.3 Data sourced from Experian Automotive. 37 California New Car Dealer Quarterly
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