Covering First Quarter 2024 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the First Quarters of 2023 and 2024, and annual totals in 2022 and 2023. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. April 2024. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '23 1Q '24 % Change 1Q '23 1Q '24 Change 2022 2023 % Change 2022 2023 Change TOTAL 428,561 431,638 0.7 1,586,402 1,772,563 11.7 Acura 3,570 3,356 -6.0 0.8 0.8 0.0 11,959 15,216 27.2 0.8 0.9 0.1 Alfa Romeo 299 316 5.7 0.1 0.1 0.0 2,043 1,259 -38.4 0.1 0.1 0.0 Audi 8,931 9,576 7.2 2.1 2.2 0.1 29,701 39,028 31.4 1.9 2.2 0.3 BMW 15,899 16,729 5.2 3.7 3.9 0.2 58,082 64,291 10.7 3.7 3.6 -0.1 Buick 1,265 1,306 3.2 0.3 0.3 0.0 3,107 4,852 56.2 0.2 0.3 0.1 Cadillac 2,959 3,454 16.7 0.7 0.8 0.1 10,222 11,631 13.8 0.6 0.7 0.1 Chevrolet 31,430 24,864 -20.9 7.3 5.8 -1.5 101,420 118,774 17.1 6.4 6.7 0.3 Chrysler 1,511 1,130 -25.2 0.4 0.3 -0.1 6,712 6,768 0.8 0.4 0.4 0.0 Dodge 2,823 4,973 76.2 0.7 1.2 0.5 17,391 12,675 -27.1 1.1 0.7 -0.4 Ford 35,185 34,549 -1.8 8.2 8.0 -0.2 127,949 136,460 6.7 8.1 7.7 -0.4 Genesis 2,108 1,784 -15.4 0.5 0.4 -0.1 7,187 8,100 12.7 0.5 0.5 0.0 GMC 8,766 8,173 -6.8 2.0 1.9 -0.1 31,037 34,381 10.8 2.0 1.9 -0.1 Honda 38,253 45,366 18.6 8.9 10.5 1.6 129,581 172,718 33.3 8.2 9.7 1.5 Hyundai 17,295 16,602 -4.0 4.0 3.8 -0.2 63,189 74,579 18.0 4.0 4.2 0.2 Infiniti 1,233 1,420 15.2 0.3 0.3 0.0 4,470 5,942 32.9 0.3 0.3 0.0 Jaguar 346 647 87.0 0.1 0.1 0.0 1,407 1,330 -5.5 0.1 0.1 0.0 Jeep 11,083 7,618 -31.3 2.6 1.8 -0.8 43,950 40,961 -6.8 2.8 2.3 -0.5 Kia 20,958 19,034 -9.2 4.9 4.4 -0.5 78,585 83,139 5.8 5.0 4.7 -0.3 Land Rover 3,275 3,406 4.0 0.8 0.8 0.0 10,077 11,297 12.1 0.6 0.6 0.0 Lexus 11,725 16,100 37.3 2.7 3.7 1.0 47,833 56,547 18.2 3.0 3.2 0.2 Lincoln 1,088 1,369 25.8 0.3 0.3 0.0 3,883 4,052 4.4 0.2 0.2 0.0 Maserati 181 390 115.5 0.0 0.1 0.1 1,097 1,002 -8.7 0.1 0.1 0.0 Mazda 8,695 9,916 14.0 2.0 2.3 0.3 33,067 36,906 11.6 2.1 2.1 0.0 Mercedes 17,226 17,172 -0.3 4.0 4.0 0.0 69,515 68,573 -1.4 4.4 3.9 -0.5 MINI 1,214 1,293 6.5 0.3 0.3 0.0 4,924 5,113 3.8 0.3 0.3 0.0 Mitsubishi 901 673 -25.3 0.2 0.2 0.0 3,608 3,527 -2.2 0.2 0.2 0.0 Nissan 16,217 16,230 0.1 3.8 3.8 0.0 62,713 66,625 6.2 4.0 3.8 -0.2 Polestar 2,051 384 -81.3 0.5 0.1 -0.4 3,002 3,127 4.2 0.2 0.2 0.0 Porsche 4,253 3,856 -9.3 1.0 0.9 -0.1 14,449 16,869 16.7 0.9 1.0 0.1 Ram 6,885 5,735 -16.7 1.6 1.3 -0.3 32,429 28,406 -12.4 2.0 1.6 -0.4 Rivian 1,693 3,167 87.1 0.4 0.7 0.3 4,242 10,296 142.7 0.3 0.6 0.3 Subaru 16,476 14,495 -12.0 3.8 3.4 -0.4 62,741 64,743 3.2 4.0 3.7 -0.3 Tesla 54,266 50,027 -7.8 12.7 11.6 -1.1 185,089 230,460 24.5 11.7 13.0 1.3 Toyota 65,717 71,832 9.3 15.3 16.6 1.3 273,022 278,071 1.8 17.2 15.7 -1.5 Volkswagen 8,513 8,739 2.7 2.0 2.0 0.0 31,794 35,182 10.7 2.0 2.0 0.0 Volvo 3,023 3,687 22.0 0.7 0.9 0.2 11,055 13,518 22.3 0.7 0.8 0.1 Other 1,248 2,270 81.9 0.3 0.5 0.2 3,870 6,145 58.8 0.2 0.3 0.1 Data sourced from Experian Automotive. 40 California New Car Dealer Quarterly
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