Pub. 3 2021-2022 Issue 2

uring the past several months, CNCDA has expanded our outreach to California’s heavy-duty truck dealers. CNCDA held our inaugural meeting of CTD (California Truck Dealers), a CNCDA board of directors committee, on Dec. 2, 2020. Chaired by KC Heidler (President & CEO of Tom’s Truck Center and CNCDA Board member), CTD is designed to enhance CNCDA’s outreach to California’s heavy-duty truck dealers.

While no two digital marketing footprints are the same, there are some common themes, particularly when conducting website “audits.” Websites are a foundational element of any digital marketing strategy, and they can also represent one of the larger fixed expense line items in your budget.