OFFICIAL PUBLICATION OF THE CALIFORNIA NEW CAR DEALERS ASSOCIATION

Pub. 3 2021-2022 Issue 2

One evening over a Zoom call, I asked a friend in law enforcement what the most ridiculous assignment he received was. Rather than focusing on any one event, he said speeding tickets stood out because of how many times he got this response: “I’m sorry, officer; I didn’t know how fast I was going.” He said it was comical that these folks thought it would work because “ignorance of the law is never an excuse.” I thought it was the perfect line to introduce this article.

CCPA Opt-Out Requests: Hey CRM, You’re Doing It Wrong!

One evening over a Zoom call, I asked a friend in law enforcement what the most ridiculous assignment he received was. Rather than focusing on any one event, he said speeding tickets stood out because of how many times he got this response: “I’m sorry, officer; I didn’t know how fast I was going.” He said it was comical that these folks thought it would work because “ignorance of the law is never an excuse.” I thought it was the perfect line to introduce this article.

CCPA Opt-Out Requests: Hey CRM, You’re Doing It Wrong! Read More »

The-Road-to-the-Sale-is-Changing

The Road to the Sale is Changing. It’s Now Virtual.

If we learned anything in 2020 in the time of COVID-19, it’s that the internet can do marvelous things. We can have practically anything delivered to our door with a few swipes of a screen, even vehicles. We’ve also learned as consumers that we scrutinize every step of the process, especially delivery fees, transaction fees, and pretty much any other kind of fee that can be added to a purchase. These fees can even stop a consumer from choosing a store or item.

The Road to the Sale is Changing. It’s Now Virtual. Read More »

The-CNCDA’s-Scholarship-Foundation-2.0-Vision

The CNCDA’s Scholarship Foundation 2.0 Vision —Retooling our Legacy.

It’s almost here, but we couldn’t wait to tell you about the Scholarship Foundation 2.0!
Together, the California New Car Dealers Association (CNCDA) and its Scholarship Foundation have a rich history of supporting students interested in automotive industry careers. For 26 years, we have fueled a vision to fill the fierce and valuable demand for auto technician and management roles critical to California’s retail automotive industry.

The CNCDA’s Scholarship Foundation 2.0 Vision —Retooling our Legacy. Read More »