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OFFICIAL PUBLICATION OF THE CALIFORNIA NEW CAR DEALERS ASSOCIATION

2025 Pub. 7 Issue 2

President’s Message: Why Membership Is the Best Investment You’ll Make This Year

CNCDA membership isn’t a “nice to have.” Rather, it’s your strategic advantage in a state that’s never been more complex, competitive or litigious for franchised new car dealers. If you’re already a member, you understand how and why CNCDA works hard on your behalf 24/7/365. And if you’re not? You’re missing out. It’s plain and simple.

Here’s the reality: No other group in California is working at the Capitol, walking into regulatory agency meetings or sitting down with legislative leaders on your behalf … except for CNCDA.

The Top Reasons Dealers Choose CNCDA

We deliver results where it matters most. In 2024, CNCDA helped lead the charge to reform California’s abusive Private Attorneys General Act (PAGA), which was wreaking havoc on dealerships up and down the state. Our team worked tirelessly with legislators and interest groups to negotiate landmark protections for employers, lower your lawsuit exposure and cut trial attorney abuse. You won’t find another business association that worked harder or delivered more on your behalf.

We’ve strengthened franchise protections like never before. AB 473, authored by CNCDA in 2023 and signed into law, is now the toughest franchise law in the country. It’s working so effectively that other states are now copying our model. Today, we’re using those protections to push back on manufacturers like Volkswagen’s Scout brand as they try to bypass their franchised dealers and sell direct-to-consumer. Thanks to CNCDA’s dedication to passing AB 473, that’s now illegal in California.

We’re leading on big issues in 2025. CNCDA is focused on reasonable EV rules in the state’s automotive sector. We are also focused on ensuring you are properly compensated for your time when it comes to your document processing as required by the state for your transactions. We are also working hard to protect you from both over regulation from the state and unfair OEM competition that may prohibit you from selling the cars consumers want.

Our compliance resources save you money. California is the most heavily regulated market in the nation. CNCDA gives you the tools, training and legal insights to stay ahead of compliance issues. Before you need to pay a lawyer, you can consult with our attorneys on our Legal Hotline … That’s what we’re here for.

Dealer Day 2025 is proof that a rising tide lifts all ships. This year’s Dealer Day was the largest in CNCDA history, with 200 California franchised dealers in attendance. Our momentum solidifies our political capital. It’s proof that the automotive industry is showing up and should be taken seriously by lawmakers and regulators.

Why wouldn’t you want to be in the room with the best in our industry? We’ve built real influence, and we’ve changed state law. We’ve protected your right to sell and service vehicles, and our momentum will protect your dealership for generations to come.

Bottom Line

Whether it’s defending your franchise, helping you navigate California’s complex compliance rules, or giving you a seat at the table on major state policy decisions, CNCDA is here to help you be successful.

If you’re already a member, we thank you. Your support is what fuels everything we do.

If you’re not? Now’s the time. Join CNCDA. Invest in your dealership and stand with us as we continue fighting for the future of California’s franchised dealers.

Brian Maas
President, CNCDA

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