OFFICIAL PUBLICATION OF THE CALIFORNIA NEW CAR DEALERS ASSOCIATION

February 22, 2024

Devinder Singh Bains, Turlock Chrysler Dodge Jeep Ram

Devinder Singh Bains was hired at Singh Pontiac Buick GMC Cadillac in 1989 as a service adviser by Mr. Dalip Singh Sethi. Within six months, Devinder was promoted to service manager and started working in the sales department on weekends. In 1994 he was promoted to finance manager, and again in 1994, he was promoted to general sales manager and then general manager in 1996.

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CNCDA Dealer Spotlights: Felix Chevrolet ­— Oldest Dealership in L.A. and Its Famous Cat Mascot

The unlikeliest of auto mascots, a cartoon cat from the early 20th century, has made the oldest automotive dealership in Los Angeles famous. Felix the Cat and Felix Chevrolet joined forces over a century ago in a stroke of cross-marketing genius. Winslow Felix (owner, 1921‑1936) Auto dealer Winslow Felix found creative ways to innovate from

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CNCDA Dealer Spotlights: Steve Pleau, Future Automotive Group — Carrying a Family Legacy Forward

The Future Automotive Group has been serving drivers since 1963, with 14 dealerships (23 franchises) and three commercial fleet service centers in the Greater Sacramento Region: Fairfield, Concord and Clovis. The automotive industry is in my blood as I am a second-generation Ford dealer,” said CEO Steve Pleau. When Steve’s father, Gene Pleau, finished serving

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CNCDA Dealer Spotlights: K.C. Heidler, Tom’s Truck Center ­— Embracing Change

Established in 1949, Tom’s Truck Center began as a commercial truck repair facility. In 1973, George Heidler acquired the business after owning gas stations and a tow truck operation. By 1984, he transformed it into a franchised commercial truck dealership. Over the years, Tom’s also operated Kia, Suzuki and Isuzu car dealerships and currently owns a Ford automotive dealership. Sadly, George passed away from cancer in 2011, and his son K.C. Heidler, now serves as the president and CEO.

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The Show Must Go On!

On the morning of March 5, 1929, the 16th Annual LA Auto Show opened for another day of excitement and curiosity. There were four massive tents on the corner of Hill Street and Washington Boulevard. The auto show, growing in popularity, attracted thousands of people who were scheduled to attend that day. The show was in full swing, and millions of dollars of cars, boats and airplanes were on display.

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A Message From the Chair

As I step into the role of chairman for CNCDA’s monumental 100th year, the honor is profound. Representing and serving California’s franchised dealership community is a privilege that humbles me. The board chairs on pages 20-21, a mere snapshot of the many remarkable individuals in our association, symbolize the hundreds of franchise new car dealers who, over a century, have generously given their time and talent to lead CNCDA’s Board of Directors.

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