A Dangerous Precedent: Volvo Appears Committed to Direct Sales
As you may know, in January 2019, CNCDA filed a petition at the New Motor Vehicle Board (NMVB) against Volvo, which alleged that Care by Volvo (its vehicle “subscription” program) violated California law. Our principal concern with Care by Volvo was (and still is) that Volvo is attempting to use the program to illegally compete against its dealers. Volvo offers its most popular vehicles via two-year lease bundled with insurance, maintenance, and wear and tear coverage through the program. The bundle is offered at a price that substantially undercuts dealer lease offerings.
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